Untitled Document
 Register Now & Save!
Untitled Document
2008 West Diamond Sponsor
Untitled Document
2008 West Platinum Sponsor
Untitled Document
2008 West Gold Sponsors
Untitled Document
2008 West Silver Sponsors
Untitled Document
2008 West Bronze Sponsors
Untitled Document
2008 West Exhibitors
Untitled Document
2008 West Media Sponsors
Untitled Document
2008 East Diamond Sponsor
Untitled Document
2008 East Platinum Sponsors
Untitled Document
2008 East Gold Sponsors
Untitled Document
2008 East Silver Sponsors
Untitled Document
2008 East Exhibitors
Untitled Document
2008 Media Sponsors
Latest News
When building large, cloud-based applications that...
In his general session at 19th Cloud Expo, Manish ...
Lori MacVittie is a subject matter expert on emerg...
In his session at 21st Cloud Expo, Michael Burley,...
Having been in the web hosting industry since 2002...
NanoVMs is the only production ready unikernel inf...
Serveless Architectures brings the ability to inde...
Bill Schmarzo, Tech Chair of "Big Data | Analytics...
Wasabi is the hot cloud storage company delivering...
David Friend is the co-founder and CEO of Wasabi, ...
Can't Miss RSS Feed
Subscribe to the RSS Feed & Get All The Conference News As It Happens!
The Most Popular Web APIs Will Be Social-Oriented and Complex Business-Oriented
Moving application services toward cloud computing

As we build services/APIs for use within the enterprise or cloud computing, there seem to be two clear trends for those who are consuming the services/APIs: they want to leverage APIs that drive social networking, such as Twitter and Facebook, and they want to leverage complex, business-oriented, and high-value APIs that they don't want to build themselves.

APIs around social networking are easy to define and leverage. They have simplistic data structures and well-defined methods. While they are simplistic to use and understand, they also have huge value for both the API/service user and the social network resources that expose the interface. These APIs enable many third-party vendors to leverage a social networking resource, but the hidden value will come from the enterprises that can leverage these networks as a new form of business communication.

Indeed, I'm finding a huge upside for my business as I track the movements and production of my fellow thought leaders, employees, and clients. This makes me and others on the network more productive. Thus, taking that resource to the next logical step, it's easy to see the value of integration with core business processes and productivity applications, perhaps driving many of these social networking applications from a mostly visual to a non-visual resource, or, from a Web site to an API/service.

On the other end of the spectrum are the complex and business-oriented APIs/services. These are highly specialized APIs/services that typically focus on specific business problems within specific verticals. For example, the ability to determine the risk that a shipment will be delivered by considering the on-time statistics for a particular carrier, as well as the weather, road conditions, traffic, and the chance that the transportation company will go on strike. Obviously, you have to consider hundreds, sometimes thousands of variables, perhaps integrating with hundreds of information systems to determine the results for requesting applications.

Thus, when considering economies of scale and the effort to create these complex business-oriented APIs for a single application instance for a single enterprise, they are best delivered as on-demand APIs/services, and thus will have the highest value. This will be the sweet spot for those looking to create and host APIs/services on-demand.

In addition, these services will be highly vertical-ized and business specific. This is why, for example, a phone number validation API/service may have a use within some businesses horizontally that don't host the data locally - the larger value is business-specific and complex services. For instance, the ability for a homeowner's insurance company to determine the tornado, flood, and hurricane risk statistics for a particular area using the phone number delivered to a caller ID system as the point of reference. There is a huge difference in the value that each API/service pattern delivers to the API/service consumer. You could make a nice little startup company just around that API/service offering since you could charge a subscription charge commensurate with the value.

The vision is that the hundreds upon hundreds of APIs/services that are being built now, or will be built shortly, will drive in social-oriented or complex business-oriented directions. Clearly, we'll see a day when many of the application services that are developed and hosted on-premise will be moved outside of the firewall. Not for the sake of moving toward cloud computing, or the hype that is cloud computing, but the fact that those services are much better than the services we can build in-house and they are much more cost effective.

About David Linthicum
David Linthicum is the Chief Cloud Strategy Officer at Deloitte Consulting, and was just named the #1 cloud influencer via a recent major report by Apollo Research. He is a cloud computing thought leader, executive, consultant, author, and speaker. He has been a CTO five times for both public and private companies, and a CEO two times in the last 25 years.

Few individuals are true giants of cloud computing, but David's achievements, reputation, and stellar leadership has earned him a lofty position within the industry. It's not just that he is a top thought leader in the cloud computing universe, but he is often the visionary that the wider media invites to offer its readers, listeners and viewers a peek inside the technology that is reshaping businesses every day.

With more than 13 books on computing, more than 5,000 published articles, more than 500 conference presentations and numerous appearances on radio and TV programs, he has spent the last 20 years leading, showing, and teaching businesses how to use resources more productively and innovate constantly. He has expanded the vision of both startups and established corporations as to what is possible and achievable.

David is a Gigaom research analyst and writes prolifically for InfoWorld as a cloud computing blogger. He also is a contributor to “IEEE Cloud Computing,” Tech Target’s SearchCloud and SearchAWS, as well as is quoted in major business publications including Forbes, Business Week, The Wall Street Journal, and the LA Times. David has appeared on NPR several times as a computing industry commentator, and does a weekly podcast on cloud computing.

In order to post a comment you need to be registered and logged in.

Register | Sign-in

Reader Feedback: Page 1 of 1

Untitled Document

Call 201 802-3020 or Click Here to Save $100!

Save $100

 Sponsorship Opportunities

Virtualization Conference & Expo, California and London is the leading event in its third year covering the booming market of Virtualization for the enterprise. Now featuring Cloud Computing Expo, this leading event will surely deliver the #1 i-technology educational and networking opportunity of the year for leading Virtualization technology providers.



Who Should Attend?

Senior Technologists including CIOs, CTOs, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, communications and networking specialists, directors of infrastructure Business Executives including CEOs, CMOs, CIOs, presidents, VPs, directors, business development; product and purchasing managers.

Cloud Computing Bootcamp

Introducing at Cloud Computing Expo 2008 West the world's first-ever full one-day, immersive "Cloud Computing Bootcamp" - led by developer-entrepreneur Alan Williamson, Founder of Blog-City.com and creator of the OpenBlueDragon CFML runtime engine.

View the full one-day schedule

Video Coverage of Virtualization Conference
on SYS-CON.TV

David Greschler: Virtualization Beyond the Datacenter to the Desktop
Miko Matsumura: Time Oriented Architecture: Evolution by Design?
Brian Stevens: The Future of the Virtual Enterprise
Kevin Brown: Leveraging Desktop Virtualization for Security, Manageability and Usability Beyond the Perimeter

Video Coverage of the Virtualization Power Panel 2007

Virtualization Power Panel 2007 with Gordon Jackson, David Christian, Ken Jisser and Ben Rudolf

 Conference Media Sponsor: Cloud Computing Journal

Cloud Computing Journal aims to help open the eyes of Enterprise IT professionals to the economics and strategies that utility/cloud computing provides. Cloud computing - the provision of scalable IT resources as a service, using Internet technologies - potentially impacts every aspect of how IT deploys and operates software.

Cloud Computing Expo 2008 Speakers Include...


VOGELS
Amazon


FEINBERG
EMC


WELTMAN
Yahoo

NICKOLOV
3Tera

HAAR
Appistry

ZHOU
Platform Computing

HERROD
VMware

KEAGY
GoGrid

KRISHNAN
ParaScale

COHEN
Enomaly

EATON
Cloudworks

BRYCE
Mosso

SHALOM
GigaSpaces

SOMAL
VMware

CHU
VMware

THORSTEN VON EICKEN
RightScale



SYS-CON EVENTS


Past Events Archive

SOAWorld Conference & Expo 2008 East
soa2008east.sys-con.com
Virtualization Conference & Expo 2008 East
virt2008east.sys-con.com
AJAXWorld 2008 Conference & Expo East
ajaxmar08.sys-con.com
SOAWorld Conference & Expo 2007 West
www.soaworld2007.com
Virtualization Conference & Expo 2007 West
virt2007west.sys-con.com
AJAXWorld 2007 Conference & Expo West
ajaxoct07.sys-con.com
SOAWorld Conference & Expo 2007 East
soa2007east.sys-con.com
Virtualization Conference & Expo 2007 East
virt2007east.sys-con.com
AJAXWorld 2007 Conference & Expo East
ajaxmarch07.sys-con.com
Other SYS-CON Events
events.sys-con.com

SOAWorld & Conference Alumni Delegates Represents...

• AccuRev
• Adea Solutions
• Adobe Systems, Inc [3 delegates]
• ADP
• Aeropostale, Inc
• Aetna
• Akbank Training Center
• American Family Insurance
• American International College
• American Modern Insurance
• Amphion Innovations
• Amplify LLC, Clipmarks [2 delegates]
• Anderson Consulting
• Arrow Electronics [3 delegates]
• Ashcroft Inc
• Athabasca University
• ATS
• Audatex
• Avanade, Inc.
• Avaya Inc. [5 delegates]
• Azul [2 delegates]
• Backbase [2 delegates]
• Bank of America
• Bank of NY
• Barnes and Noble
• Barnex Investment International Limited
• BEA
• Bear Stearns [2 delegates]
• Bendel Newspaper Company Limited
• BizInnovative
• Bloomberg [2 delegates]
• BlueBrick Inc.
• BMC Software
• Boeing
• Bottomline Technologies [2 delegates]
• BP
• Broadcom

   read more...
Cloud Computing Blogs
In other words, VMware’s server density is higher. Boles suggests this means that customers should be “assessing virtualisation on a ‘cost per application’ basis. VM density has a sign
Traditionally, the way people have implemented high availability is by using a high-availability management package like Linux-HA[1], then configure it in detail for each application, file system moun