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Use of Ruby on Rails and Amazon-Based Cloud Computing Facilitated Market Delivery
VisualCV Quickly Sets the Stage for New Generation of Multimedia Resumes Using Intridea’s MediaPlug

Intridea announced that VisualCV has successfully integrated Intridea’s MediaPlug media appliance server with its software for building, sharing and managing Internet resumes. As a result, VisualCV customers can create media-rich resumes, called “VisualCVs,” that include photos, audio, video and more. Because MediaPlug utilizes cloud computing via Amazon Web Services, VisualCV is spared the typical cost and hardware requirements to manage and store data-intensive media files. Since launching the beta of the VisualCV resume service in February 2008, tens of thousands of VisualCVs have been posted.

“VisualCV is committed to changing the way recruiting and career management are conducted online, and Intridea is a strategic partner in that effort,” said Scott Herman, vice president of product development at VisualCV. “The power of MediaPlug for managing rich media has helped us to redefine the resume experience.” Herman’s own VisualCV featuring rich media can be viewed at: www.VisualCV.com/scottherman.

The implementation of Web services using Ruby on Rails has facilitated a seamless integration between VisualCV’s resume application and Intridea MediaPlug. When members want to upload multimedia files, MediaPlug operates behind the scenes to take the files from the VisualCV application, automatically transcode them, re-size them as needed, check for viruses, and then store them on the Amazon Simple Storage System (S3). Though handled by different servers, the media files and resumes appear to members as a single online document.

The Ruby on Rails expertise within both the VisualCV and Intridea development teams also helped VisualCV to get to market quickly.

“The deep Ruby on Rails expertise at Intridea and within our own team allowed us to engage in collaborative, agile development in which the MediaPlug integration efforts moved forward even as we were developing the core VisualCV application,” explained Herman. “We went from engaging Intridea in October 2007, to delivering alpha code in December, and then launching our public beta in February 2008. This allowed VisualCV to begin gathering real user feedback in a period of less than five months.”

As a start-up company, VisualCV also is attracted by the affordable, subscription-based cost structure of MediaPlug’s cloud computing approach. The cost of the fully self-contained MediaPlug media appliance server is roughly $150 per month, and storage on Amazon S3 is automatically adjusted to support fluctuations in the use of media files. This has removed the need for VisualCV to invest up front in tens of thousands of dollars for storage servers to anticipate spikes in demand.

Having previously served as a CIO, Herman understands the complexity and cost associated with projects of this scale. “Through its leverage of Amazon Web Services, Intridea MediaPlug removed several of the cost and infrastructure management hurdles to bringing our disruptive concept to market,” Herman said.

“VisualCV is an innovative Web company revolutionizing the way people use and think about resumes,” said Dave Naffis, president, products at Intridea. “We are thrilled by the outstanding response to VisualCV, which has led customers to create tens of thousands of Internet resumes using the integrated VisualCV and MediaPlug software. We look forward to further contributing to VisualCV’s success as it continues to reshape how people approach managing careers and business development.” Naffis’ VisualCV is at http://www.visualcv.com/naffis/david-naffis.

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