Industry News Desk
MuseWorx Leverages Cloud Computing
MuseWorx Leverages Cloud Computing to Launch Marketing Operating System to Simplify the Go-to-Market Process
Aug. 25, 2008 12:54 PM
MuseWorx announced the public launch of the MuseWorx Marketing Operating System, a marketing automation system to leverage cloud computing to support the entire marketing ecosystem of corporate marketers, agencies, and service providers. MuseWorx simplifies marketing by providing a highly affordable solution that integrates best-of-breed automation tools, resource partners and a collaboration and digital asset management system capable of handling unlimited data, rich media files and users.
MuseWorx also announced a partnership with Images.com, an illustration licensing agency and a full-service digital asset library. Images.com's customers will now have free access to MuseWorx. Clients will now be able to enjoy a seamless purchase experience integrated into the creative workflow and one-stop inventory of previously licensed assets that Images.com currently provides. For Images.com artists, the new partnership will allow them to consolidate their vast portfolios, including assignment works, for image management, copyright registration and future licensing opportunities.
"Images.com caters to thousands of marketers and advertisers who are under intense pressure to deliver multi-million dollar campaigns and are frustrated with how few tools actually work together," said Paul Arbor, COO of Images.com. "We anticipate that this new offering will integrate our content into a single workspace for the advertising and creative communities. With this new offering we are ensuring our users can take full advantage of next-generation cloud computing and all that the Marketing Operating System provides."
In addition, MuseWorx has established partnerships with MediaPost and the Direct Marketing Association Affiliate Network, whose members and subscribers can also use MuseWorx to share, manage, track and analyze marketing campaigns and brands assets over the system.
"Marketing is under intense pressure to improve operating efficiency and ROI. Yet, marketers and advertisers wrestle with a hodgepodge of disparate enterprise systems, proprietary platforms and incompatible desktop applications. This makes the process of creating, launching and analyzing marketing campaigns costly, unproductive and ineffective," said Robert Wilson, co-founder of MuseWorx. "MuseWorx simplifies marketing and creates a single, shared and secure ecosystem that integrates functions, processes, software, people and resources.
"Our partnerships with Images.com, MediaPost and the DMA begin the process of unifying marketers into a single shared environment where they can easily and affordably access massive storage, digital asset management capabilities and essential on-demand applications and resources," Wilson continued. "By leveraging cloud computing, the MuseWorx platform can support the millions of marketers we expect to be using the system within the next six months."
The MuseWorx Marketing OS includes a rich, collaborative environment for defining, managing and tracking projects and recording the activities of all contributors, no matter where they're located. It provides the ability to share and collaborate on rich media assets regardless of their size or original format. Users have a single view of all brand assets and activities on the system to measure progress against go-to-market strategies. MuseWorx will also incorporate other enterprise-class automation applications and tools, such as CRM, analytics, email, and others.