Untitled Document
 Register Now & Save!
Untitled Document
2008 West Diamond Sponsor
Untitled Document
2008 West Platinum Sponsor
Untitled Document
2008 West Gold Sponsors
Untitled Document
2008 West Silver Sponsors
Untitled Document
2008 West Bronze Sponsors
Untitled Document
2008 West Exhibitors
Untitled Document
2008 West Media Sponsors
Untitled Document
2008 East Diamond Sponsor
Untitled Document
2008 East Platinum Sponsors
Untitled Document
2008 East Gold Sponsors
Untitled Document
2008 East Silver Sponsors
Untitled Document
2008 East Exhibitors
Untitled Document
2008 Media Sponsors
Latest News
"CA has been doing a lot of things in the area of ...
In his session at 21st Cloud Expo, Carl J. Levine,...
Data scientists must access high-performance compu...
"NetApp is known as a data management leader but w...
"We're focused on how to get some of the attribute...
Long-term partners Fujitsu Limited and Citrix Syst...
"WineSOFT is a software company making proxy serve...
As you move to the cloud, your network should be e...
In his session at 21st Cloud Expo, Michael Burley,...
22nd International Cloud Expo, taking place June 5...
Can't Miss RSS Feed
Subscribe to the RSS Feed & Get All The Conference News As It Happens!
Cloud Computing: "Cloud Thinking" Abounds at Microsoft, Sun and Dell
Microsoft too is now seriously planning for the post-Windows era, and The Cloud features heavily

Hugh MacLeod's "Gaping Void" Blog

In the last couple of months I've been getting increasingly aware of "Cloud Thinking." It's seriously interesting to me. As far as I can tell, all three of the big tech companies I know best, Microsoft, Sun and Dell, seem to be betting a lot of their future on The Cloud. It was even just announced recently that Dell was applying to trademark the term, "Cloud Computing". Microsoft is now seriously planning for the post-Windows era, and you guessed it, The Cloud features heavily.

About a year ago, I was at a geek breakfast in London with Steve Clayton and some other folk, including a few people from Microsoft.

Steve and some other geeks were talking about "The Cloud". At the time Steve was making the transition from working in the UK Partner Division, to working in the "Software & Services" division of Microsoft, which is how the conversation came up.

Right then and there I drew the cartoon above. Steve saw it, and right away asked me if he could use the picture for his business card, which he now does.

That was the first time I really started paying attention to the term, "The Cloud".

I would by no means call myself an expert or an authority on the subject, but in the last couple of months I've been getting increasingly aware of "Cloud Thinking". It's seriously interesting to me.

As far as I can tell, all three of the big tech companies I know best, Microsoft, Sun and Dell, seem to be betting a lot of their future on The Cloud. It was even just announced recently that Dell was applying to trademark the term, "Cloud Computing". Heck, even my friends over at Techcrunch are looking to get a piece of the action.

Even today, I learned that Microsoft is now seriously planning for the post-Windows era, and you guessed it, The Cloud features heavily. And Businessweek just ran a big article on it:

A Sea Change in Computing

Some analysts say cloud computing represents a sea change in the way computing is done in corporations. Merrill Lynch (MER) estimates that within the next five years, the annual global market for cloud computing will surge to $95 billion. In a May 2008 report, Merrill Lynch estimated that 12% of the worldwide software market would go to the cloud in that period.

Those vendors that can adjust their product lines to meet the needs of large cloud computing providers stand to profit. Companies like IBM, Dell (DELL), and Hewlett-Packard (HPQ), for instance, are moving aggressively in this direction. On Aug. 1, IBM said it would spend $360 million to build a cloud computing data center in Research Triangle Park, N.C., bringing to nine its total of cloud computing centers worldwide. Dell is also targeting this market. The computer marker supplies products to some of the largest cloud computing providers and Web 2.0 companies, including Facebook, Microsoft, Amazon, and Yahoo (YHOO). "We created a whole new business just to build custom products for those customers," Dell CEO Michael Dell says.

I was also recently really surprised and delighted about all the discussion my last post, "The Cloud's Best-Kept Secret", seemed to generate. Not just the amount of discussion, but the quality of it, from some of the smartest people I know on the planet. People like Tim O'Reilly, JP Rangaswami, Dennis Howlett, James Governor, all piping in. Rock on.

And of course, there's the "Cloud Portraits" I've been drawing recently. Clouds, clouds, clouds... Clouds everywhere. Like West Texas in the rainy season etc.

What does this all mean? Frankly, I have no idea. I have no intention of becoming a "Cloud Blogger" or whatever, I'm just start to feel a connection here. Connections are my lifeblood. One of my favorite cartoons ever exists simply because I saw a connection between ego, emotion and typography. In 2005 I was the first person to see a connection between $5K English suits and the blogosphere [which back then, I can tell you, A LOT of people thought that was a bit of a stretch]. In 2006 I saw a similar connection between a small South African wine brand and the geek community of Silicon Valley.

This year I'm feeling the same sort of connection between all of the work I've been doing in the last year. It's hard to explain- it's visceral; it's like you can just smell it, even if it remains so far invisible. It's just there. A feeling, not quite yet a fact. And a wee voice keeps telling me that The Cloud is at the center of it somehow. Wait and see.


[This post appeared originally here and is republished in full by kind permission of the author, who retains copyright.]

About Hugh MacLeod
Hugh MacLeod is a cartoonist and professional blogger, known for his ideas about how "Web 2.0" affects advertising and marketing. His basic mantra about blog marketing is "Blogs are a good way to make things happen indirectly," a point lost on many corporate types. After a decade of working as an advertising copywriter, Hugh started blogging at gapingvoid.com in 2001. He first started off just publishing his cartoons, but as time wore on he started blogging about his other main interest i.e. marketing. Since 2006 he has been constantly engaged as a public speaker, giving talks in both Europe and the US, talking about Web 2.0 and the ramifications it has on business.





In order to post a comment you need to be registered and logged in.

Register | Sign-in

Reader Feedback: Page 1 of 1

Have you looked at this little venture - screenwriting meets cloud computing! Here's the link: http://www.scripped.com.


Untitled Document

Call 201 802-3020 or Click Here to Save $100!

Save $100

 Sponsorship Opportunities

Virtualization Conference & Expo, California and London is the leading event in its third year covering the booming market of Virtualization for the enterprise. Now featuring Cloud Computing Expo, this leading event will surely deliver the #1 i-technology educational and networking opportunity of the year for leading Virtualization technology providers.



Who Should Attend?

Senior Technologists including CIOs, CTOs, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, communications and networking specialists, directors of infrastructure Business Executives including CEOs, CMOs, CIOs, presidents, VPs, directors, business development; product and purchasing managers.

Cloud Computing Bootcamp

Introducing at Cloud Computing Expo 2008 West the world's first-ever full one-day, immersive "Cloud Computing Bootcamp" - led by developer-entrepreneur Alan Williamson, Founder of Blog-City.com and creator of the OpenBlueDragon CFML runtime engine.

View the full one-day schedule

Video Coverage of Virtualization Conference
on SYS-CON.TV

David Greschler: Virtualization Beyond the Datacenter to the Desktop
Miko Matsumura: Time Oriented Architecture: Evolution by Design?
Brian Stevens: The Future of the Virtual Enterprise
Kevin Brown: Leveraging Desktop Virtualization for Security, Manageability and Usability Beyond the Perimeter

Video Coverage of the Virtualization Power Panel 2007

Virtualization Power Panel 2007 with Gordon Jackson, David Christian, Ken Jisser and Ben Rudolf

 Conference Media Sponsor: Cloud Computing Journal

Cloud Computing Journal aims to help open the eyes of Enterprise IT professionals to the economics and strategies that utility/cloud computing provides. Cloud computing - the provision of scalable IT resources as a service, using Internet technologies - potentially impacts every aspect of how IT deploys and operates software.

Cloud Computing Expo 2008 Speakers Include...


VOGELS
Amazon


FEINBERG
EMC


WELTMAN
Yahoo

NICKOLOV
3Tera

HAAR
Appistry

ZHOU
Platform Computing

HERROD
VMware

KEAGY
GoGrid

KRISHNAN
ParaScale

COHEN
Enomaly

EATON
Cloudworks

BRYCE
Mosso

SHALOM
GigaSpaces

SOMAL
VMware

CHU
VMware

THORSTEN VON EICKEN
RightScale



SYS-CON EVENTS


Past Events Archive

SOAWorld Conference & Expo 2008 East
soa2008east.sys-con.com
Virtualization Conference & Expo 2008 East
virt2008east.sys-con.com
AJAXWorld 2008 Conference & Expo East
ajaxmar08.sys-con.com
SOAWorld Conference & Expo 2007 West
www.soaworld2007.com
Virtualization Conference & Expo 2007 West
virt2007west.sys-con.com
AJAXWorld 2007 Conference & Expo West
ajaxoct07.sys-con.com
SOAWorld Conference & Expo 2007 East
soa2007east.sys-con.com
Virtualization Conference & Expo 2007 East
virt2007east.sys-con.com
AJAXWorld 2007 Conference & Expo East
ajaxmarch07.sys-con.com
Other SYS-CON Events
events.sys-con.com

SOAWorld & Conference Alumni Delegates Represents...

• AccuRev
• Adea Solutions
• Adobe Systems, Inc [3 delegates]
• ADP
• Aeropostale, Inc
• Aetna
• Akbank Training Center
• American Family Insurance
• American International College
• American Modern Insurance
• Amphion Innovations
• Amplify LLC, Clipmarks [2 delegates]
• Anderson Consulting
• Arrow Electronics [3 delegates]
• Ashcroft Inc
• Athabasca University
• ATS
• Audatex
• Avanade, Inc.
• Avaya Inc. [5 delegates]
• Azul [2 delegates]
• Backbase [2 delegates]
• Bank of America
• Bank of NY
• Barnes and Noble
• Barnex Investment International Limited
• BEA
• Bear Stearns [2 delegates]
• Bendel Newspaper Company Limited
• BizInnovative
• Bloomberg [2 delegates]
• BlueBrick Inc.
• BMC Software
• Boeing
• Bottomline Technologies [2 delegates]
• BP
• Broadcom

   read more...
Cloud Computing Blogs
In other words, VMware’s server density is higher. Boles suggests this means that customers should be “assessing virtualisation on a ‘cost per application’ basis. VM density has a sign
Traditionally, the way people have implemented high availability is by using a high-availability management package like Linux-HA[1], then configure it in detail for each application, file system moun