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Cloud Computing ELASTRA Closes $12 Million
Furthers Private, Public Computing Software

ELASTRA Corporation, the leading provider of software for configuring, deploying and managing complete application systems in public and private compute clouds, announced it has closed $12 million in Series B financing. The round was led by Bay Partners, with new participation from Amazon.com, Inc. and continued participation from Hummer Winblad Venture Partners. Neal Dempsey of Bay Partners will be joining ELASTRA's board. ELASTRA will use the funds to accelerate customer growth and further develop its software for public and private cloud computing.

"For over two years Amazon Web Services has provided infrastructure services that help companies of all sizes -- from small startups to larger enterprises -- realize the cost, time, and scaling efficiencies of cloud computing. We believe that cloud computing will continue to grow into a large industry with companies providing a range of different services," said Jeff Blackburn, Amazon.com Senior Vice President for Business Development. "ELASTRA has an experienced team with a unique software approach that helps enterprise companies realize the benefits of cloud computing."

ELASTRA Cloud Server provides point-and-click configuration, push-button deployment and automated management and dynamic monitoring of application infrastructure software and systems. ELASTRA's ECML and EDML mark-up languages allow for extensibility and portability of applications across public and private clouds. Businesses and IT organizations do not want to script, monitor and scale their application infrastructure by hand, nor do they want to be locked into "cloud silos" from a single provider. Instead, they want deployment and design flexibility while they focus their engineering and operational efforts on business-differentiating activities and investments that drive innovation, new revenue streams and operational efficiency. ELASTRA's products help them achieve these goals.

"We took a hard look at the value businesses see in cloud computing. It was clear that enterprises need a complete and integrated way to manage entire applications in cloud environments. We feel ELASTRA has set their sights on the right segment of the market -- enterprises whose applications need a holistic, architected approach to managing cloud-based systems rather than libraries of machines that are tied together with random scripts," said Neal Dempsey, Partner, Bay Partners. "Elastra's management team consists of seasoned professionals with an enterprise software background who have built software companies before. We are excited to back this group and support them in bringing their product to an untapped and eager market segment."

"Elastra's vision and roadmap are ambitious," said Kirill Sheynkman, Founder and CEO of ELASTRA. "Enterprises are moving into the cloud and understand its financial value, but they need software that lets them deploy and manage applications that meet complex requirements. Creating this software, and doing it right requires a lot of work from many talented people. I am happy to rely on the backing of such outstanding investors and market pioneers as Elastra delivers the product functionality and robustness our customers demand."

About ELASTRA
ELASTRA provides software for designing, deploying, and managing complete application systems in public and private cloud computing environments. Our products simplify and automate the complex processes associated with database and application infrastructure configuration, deployment and management, while elastically-scaling sophisticated application systems up and down based on computing need. For companies building applications ELASTRA removes the cost, complexity and resource-drain of owning, scaling and managing databases and the underlying infrastructure, and allows customers to realize the true value of cloud computing.

 

About Cloud News Desk
Cloud Computing News Desk brings the latest industry news related to the Cloud paradigm of massively scalable IT resources and capabilities delivered as a service using Internet technologies. For up to date news on the International Cloud Computing Conference & Expo series, the easiest way is to follow it on Twitter.

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Virtualization Conference & Expo, California and London is the leading event in its third year covering the booming market of Virtualization for the enterprise. Now featuring Cloud Computing Expo, this leading event will surely deliver the #1 i-technology educational and networking opportunity of the year for leading Virtualization technology providers.



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Senior Technologists including CIOs, CTOs, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, communications and networking specialists, directors of infrastructure Business Executives including CEOs, CMOs, CIOs, presidents, VPs, directors, business development; product and purchasing managers.

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Video Coverage of Virtualization Conference
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David Greschler: Virtualization Beyond the Datacenter to the Desktop
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Brian Stevens: The Future of the Virtual Enterprise
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Virtualization Power Panel 2007 with Gordon Jackson, David Christian, Ken Jisser and Ben Rudolf

 Conference Media Sponsor: Cloud Computing Journal

Cloud Computing Journal aims to help open the eyes of Enterprise IT professionals to the economics and strategies that utility/cloud computing provides. Cloud computing - the provision of scalable IT resources as a service, using Internet technologies - potentially impacts every aspect of how IT deploys and operates software.

Cloud Computing Expo 2008 Speakers Include...


VOGELS
Amazon


FEINBERG
EMC


WELTMAN
Yahoo

NICKOLOV
3Tera

HAAR
Appistry

ZHOU
Platform Computing

HERROD
VMware

KEAGY
GoGrid

KRISHNAN
ParaScale

COHEN
Enomaly

EATON
Cloudworks

BRYCE
Mosso

SHALOM
GigaSpaces

SOMAL
VMware

CHU
VMware

THORSTEN VON EICKEN
RightScale



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SOAWorld Conference & Expo 2008 East
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Virtualization Conference & Expo 2008 East
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AJAXWorld 2008 Conference & Expo East
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SOAWorld Conference & Expo 2007 West
www.soaworld2007.com
Virtualization Conference & Expo 2007 West
virt2007west.sys-con.com
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SOAWorld Conference & Expo 2007 East
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SOAWorld & Conference Alumni Delegates Represents...

• AccuRev
• Adea Solutions
• Adobe Systems, Inc [3 delegates]
• ADP
• Aeropostale, Inc
• Aetna
• Akbank Training Center
• American Family Insurance
• American International College
• American Modern Insurance
• Amphion Innovations
• Amplify LLC, Clipmarks [2 delegates]
• Anderson Consulting
• Arrow Electronics [3 delegates]
• Ashcroft Inc
• Athabasca University
• ATS
• Audatex
• Avanade, Inc.
• Avaya Inc. [5 delegates]
• Azul [2 delegates]
• Backbase [2 delegates]
• Bank of America
• Bank of NY
• Barnes and Noble
• Barnex Investment International Limited
• BEA
• Bear Stearns [2 delegates]
• Bendel Newspaper Company Limited
• BizInnovative
• Bloomberg [2 delegates]
• BlueBrick Inc.
• BMC Software
• Boeing
• Bottomline Technologies [2 delegates]
• BP
• Broadcom

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