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Marketing the Cloud Computing Paradigm Shift
Cloudworks CEO Mike Eaton To Present at SYS-CON's "Cloud Computing Expo" November 20-21, 2008, San Jose, California

Cloud Computing is the new buzz word in the technology industry; but even industry insiders don’t agree on exactly what the term means, says Mike Eaton, Founder and CEO of Cloudworks and Atticus Information Systems. Eaton will be giving a breakout session at SYS-CON's 'Cloud Computing Expo' (November 20-21, 2008) - an adjunct to the 4th International Virtualization Conference & Expo being held at The Fairmont Hotel in San Jose, CA.

"We shouldn’t be surprised that mainstream business is approaching Cloud Computing with caution," notes Eaton. "Businesses have many concerns about moving their data to the cloud, some legitimate and some irrational."

"All these concerns need to be overcome in order for a widespread adoption of Cloud computing to occur," he continues. His breakout session will discuss the obstacles to getting customers to embrace the concept of cloud computing and how to overcome them, covering topics such as the dangers of preaching to the converted, why “better” isn’t good enough when moving customers away from the familiar, and communicating the benefits without getting lost in the technical details.

At the Cloud Computing Expo, Eaton will be speaking alongside other top Cloud luminaries and ecosystem participants, including:

  • Dr Werner Vogels, CTO, Amazon.com (Keynote)
  • Mike Eaton, CEO, Cloudworks
  • Willy Chiu, VP of High Performance on Demand Solutions, IBM
  • Dave Durkee, CEO, ENKI
  • Patrick Harr, CO, Nirvanix 
  • Thorsten von Eicken, CTO, RightScale 
  • Kirill Sheynkman, Founder & CEO, Elastra Corporation 
  • John Janakiraman, CTO, Skytap
  • Billy Marshall, Founder & CEO, rPath
  • Dr Thorsten von Eicken, CTO & Founder, RightScale
  • Reuven Cohen, Founder & Chief Technologist, Enomaly
  • Don MacAskill, CEO & Chief Geek, SmugMug
  • Jason Hoffman, CTO, Joyent
  • Lars Leckie, Principal, Hummer Winblad Venture Partners

The theme of the the inaugural Cloud Computing Expo is "The Delivery of IT Resources as Services" - and there will be a rich mix of technical and strategic sessions designed to help IT professionals make informed technology choices as well as understand how Cloud Computing will impact existing IT processes. Sessions will cover a range of Cloud-related topics including:

About Cloud News Desk
Cloud Computing News Desk brings the latest industry news related to the Cloud paradigm of massively scalable IT resources and capabilities delivered as a service using Internet technologies. For up to date news on the International Cloud Computing Conference & Expo series, the easiest way is to follow it on Twitter.

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Reader Feedback: Page 1 of 1

While the term definitely sounds like a buzz word, like the term "Web 2.0" I think it's here to stay. It's not so much that a clear definition can't be offered, rather that the market is in its infancy. So, how the idea of cloud computing will translate into services is very debatable. As far as a definition, try the following:

Cloud computing uses the power of multiple computers across the internet working in unison to accomplish tasks requiring significant processing power and storage.

Gartner defines it as, “a style of computing in which massively scalable IT-enabled capabilities are delivered ‘as a service’ to multiple customers using Internet technologies.”

Ie...harnessing a 3rd party's network resources across the internet to provide a service. Sometimes the service is using their PC processing power and sometimes it's to manage some function like CRM.

Just blogged about it at:
http://networkinstruments.wordpress.com/2008/07/22/cloud-computing-pros-...


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Virtualization Conference & Expo, California and London is the leading event in its third year covering the booming market of Virtualization for the enterprise. Now featuring Cloud Computing Expo, this leading event will surely deliver the #1 i-technology educational and networking opportunity of the year for leading Virtualization technology providers.



Who Should Attend?

Senior Technologists including CIOs, CTOs, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, communications and networking specialists, directors of infrastructure Business Executives including CEOs, CMOs, CIOs, presidents, VPs, directors, business development; product and purchasing managers.

Cloud Computing Bootcamp

Introducing at Cloud Computing Expo 2008 West the world's first-ever full one-day, immersive "Cloud Computing Bootcamp" - led by developer-entrepreneur Alan Williamson, Founder of Blog-City.com and creator of the OpenBlueDragon CFML runtime engine.

View the full one-day schedule

Video Coverage of Virtualization Conference
on SYS-CON.TV

David Greschler: Virtualization Beyond the Datacenter to the Desktop
Miko Matsumura: Time Oriented Architecture: Evolution by Design?
Brian Stevens: The Future of the Virtual Enterprise
Kevin Brown: Leveraging Desktop Virtualization for Security, Manageability and Usability Beyond the Perimeter

Video Coverage of the Virtualization Power Panel 2007

Virtualization Power Panel 2007 with Gordon Jackson, David Christian, Ken Jisser and Ben Rudolf

 Conference Media Sponsor: Cloud Computing Journal

Cloud Computing Journal aims to help open the eyes of Enterprise IT professionals to the economics and strategies that utility/cloud computing provides. Cloud computing - the provision of scalable IT resources as a service, using Internet technologies - potentially impacts every aspect of how IT deploys and operates software.

Cloud Computing Expo 2008 Speakers Include...


VOGELS
Amazon


FEINBERG
EMC


WELTMAN
Yahoo

NICKOLOV
3Tera

HAAR
Appistry

ZHOU
Platform Computing

HERROD
VMware

KEAGY
GoGrid

KRISHNAN
ParaScale

COHEN
Enomaly

EATON
Cloudworks

BRYCE
Mosso

SHALOM
GigaSpaces

SOMAL
VMware

CHU
VMware

THORSTEN VON EICKEN
RightScale



SYS-CON EVENTS


Past Events Archive

SOAWorld Conference & Expo 2008 East
soa2008east.sys-con.com
Virtualization Conference & Expo 2008 East
virt2008east.sys-con.com
AJAXWorld 2008 Conference & Expo East
ajaxmar08.sys-con.com
SOAWorld Conference & Expo 2007 West
www.soaworld2007.com
Virtualization Conference & Expo 2007 West
virt2007west.sys-con.com
AJAXWorld 2007 Conference & Expo West
ajaxoct07.sys-con.com
SOAWorld Conference & Expo 2007 East
soa2007east.sys-con.com
Virtualization Conference & Expo 2007 East
virt2007east.sys-con.com
AJAXWorld 2007 Conference & Expo East
ajaxmarch07.sys-con.com
Other SYS-CON Events
events.sys-con.com

SOAWorld & Conference Alumni Delegates Represents...

• AccuRev
• Adea Solutions
• Adobe Systems, Inc [3 delegates]
• ADP
• Aeropostale, Inc
• Aetna
• Akbank Training Center
• American Family Insurance
• American International College
• American Modern Insurance
• Amphion Innovations
• Amplify LLC, Clipmarks [2 delegates]
• Anderson Consulting
• Arrow Electronics [3 delegates]
• Ashcroft Inc
• Athabasca University
• ATS
• Audatex
• Avanade, Inc.
• Avaya Inc. [5 delegates]
• Azul [2 delegates]
• Backbase [2 delegates]
• Bank of America
• Bank of NY
• Barnes and Noble
• Barnex Investment International Limited
• BEA
• Bear Stearns [2 delegates]
• Bendel Newspaper Company Limited
• BizInnovative
• Bloomberg [2 delegates]
• BlueBrick Inc.
• BMC Software
• Boeing
• Bottomline Technologies [2 delegates]
• BP
• Broadcom

   read more...
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