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Cloud Computing Expo 2008 West

Delivering Massively Scalable Enterprise IT as a Service

Top Financial Analysts Estimate Cloud Computing To Be
$100 Billion Market
Introducing both the 1st and 2nd International
"Cloud Computing Conference & Expo"


Call for Papers Now Open!
2nd International Cloud Computing Expo 2009 East [Click Here]

"The battlefront that I see as the one developing the most quickly in SaaS platforms is the one around cloud computing. We are seeing different approaches and different levels of the stack exposed by all the vendors - Amazon is a utility model (but proprietary queuing and other bits), Google forces Python and the persistent storage, Opsource wants to build lock-in through application peering, etc. We still don't know where Microsoft, IBM and others will enter - it will be a dynamic market for a bit yet."
Lars Leckie
-- Principal, Hummer Winblad Investment Partners

Keynote - 2nd International Cloud Computing Expo
 
 
   
Ahead in the Cloud - The Power of Infrastructure as a Service

Building the right infrastructure that can scale up or down at a moment's notice can be a complicated and expensive task, but it's essential in today's business landscape. This applies to an enterprise trying to cut-costs, a young business unexpectedly saturated with customer demand, or a start-up looking to launch.

There are many challenges when building a reliable, flexible architecture that can manage unpredictable behaviors of today's internet business. This presentation by cloud computing trailblazer Werner Vogels of Amazon will review some of the lessons learned from building one of the world's largest distributed systems: Amazon.com.

Dr. Werner Vogels is Vice President & Chief Technology Officer at Amazon.com where he is responsible for driving the company's technology vision.



Cloud Computing: the Future of Enterprise IT as a Service

The future model for providing IT infrastructure and services in large organizations is what many today are calling "Cloud Computing" - a concept popularized by Amazon through its web services efforts.

Leading financial analysts for example reckon that by 2011 the volume of Cloud Computing market opportunity will amount to $160BN, including $95N in business and productivity apps (e-mail, office, CRM, etc.) and $65BN in online advertising.

Cloud Computing, through which massively scalable IT-related capabilities are provided as a service using Internet technologies, has many interpreters just now - and many interpretations. One thing is certain: it is the most dynamic new metaphor to hit enterprise computing since the creation of the "Web" by Tim Berners-Lee.

Over the next five years, IDC expects spending on IT cloud services to grow almost threefold, reaching $42 billion by 2012 and accounting for 9% of revenues in five key market segments. More importantly, spending on cloud computing will accelerate throughout the forecast period, capturing 25% of IT spending growth in 2012 and nearly a third of growth the following year.



Accordingly SYS-CON Media & Events is forging ahead and producing the 1st and 2nd International Cloud Computing Conference & Expos, to be held respectively November 19-21 in San Jose, California, and March 22-24, 2009, in New York City.

Top-Class Speaker Lineup Will Explore the Technical & Business Value of Delivering IT Resources as Services

Forrester Research analyst James Staten calls cloud computing "classic disruptive innovation - where the mainstream dismisses the product and small companies have time to create a real differentiated value." But there are so many offerings just now that what infrastructure architects are looking for above all is a set of organizing principles they can use to guide them in choosing between them all.

Such principles. and a host of associated topics, will be addressed in San Jose by a Top Speaker Faculty that includes:

  • Steve Herrod - VP & CTO, VMware
  • Dan Chu - VP of Emerging Business, VMware
  • Preeti Somal - VP of R&D, VMware
  • Dr Werner Vogels - VP & CTO, Amazon.com (Keynote)
  • Mike Feinberg - Senior Vice President, Cloud Infrastructure Group, EMC
  • Rob Weltman - Director of Grid Services, Yahoo!
  • Peter Nickolov - President CTO, 3tera
  • Kevin Haar - President & CEO, Appistry
  • Songnian Zhou - CEO, Platform Computing
  • Patrick Harr - CEO, Nirvanix
  • Gerrit Huizenga - Cloud Solutions Architect, IBM
  • John Keagy - CEO & Co-Founder, GoGrid/ServePath
  • Sajai Krishnan - CEO, ParaScale
  • Reuven Cohen - Founder & Chief Technologist, Enomaly
  • Mike Eaton - CEO, Cloudworks
  • Jonathan Bryce - Founder at Mosso (Rackspace)
  • Nati Shalom - CTO, GigaSpaces
  • Don MacAskill - CEO & Chief Geek, SmugMug
  • Billy Marshall - Founder & Chief Strategy Officer, rPath
  • Dr Thorsten von Eicken - CTO & Founder, RightScale
  • Jonathan Pyke - Chief Strategy Officer, Cordys
  • Jason Stowe - Founder & CEO, Cycle Computing
  • David Young - Co-Founder & CEO, Joyent
  • Dave Durkee - Founder, CEO & Technical Director, ENKI
  • John Janakiraman - CTO, Skytap
  • Stuart Charlton - Chief Software Architect, Elastra
  • Lars Leckie, Principal, Hummer Winblad Venture Partners
  • Dr Rich Wolski - Professor, U.C. Santa Barbara
  • Javier Soltero - Co-Founder & CEO of Hyperic
  • Omer Trajman - Director of Field Engineering, Vertica Systems
  • Rachel Chalmers - Senior Analyst, Enterprise Software, The 451 Group
  • Ken Gardner - Executive Chairman, SOASTA

    and with a special Cloud Bootcamp led by

  • Alan Williamson, Founder at Blog-City.com, Creator of BlueDragon
The rich mix of technical and strategic sessions is expressly designed to help IT professionals make informed choices, since utility/cloud computing affects every aspect of how IT deploys and operates software, and will likely affect many aspects of how they develop/purchase it.


Leading-Edge Sessions in November in San Jose, CA, Include...

Deploying into the Clouds: Concepts, Benefits, and Experiences

Cloud Computing offers significant benefits over traditional solutions for deploying production systems as well as for conducting development and testing activities. This session will distill the unique characteristics of clouds and describe how to best think about deployments in the clouds. Case studies and real experiences from Thorsten von Eicken's two years of cloud computing experience will illustrate the pros and cons of today's cloud offerings. His technical discussion will cover:

  • Layers of cloud computing
  • Cost breakdown versus traditional solutions
  • IT management and development, testing benefits/examples
  • Extreme, fast scalability at low cost - case study
Speaker Bio: Dr Thorsten von Eicken is CTO of RightScale. Before joining RightScale Inc., he was Chief Architect at Expertcity.com and Citrix Online, makers of GoToMyPC, GoToMeeting, GoToWebinar, and GoToAssist. He was responsible for the overall architecture of these online services and also managed the 24/7 datacenter operations where he acquired a deep knowledge in deploying and running secure scalable online services. von Eicken received his Ph.D. from UC Berkeley and was a professor of computer science at Cornell University.

On the Path to Cloud Nirvana

Today, offerings such as Amazon Web Services' Elastic Compute Cloud (EC2) are providing a new model for on demand compute resources based on virtual machines. Virtual appliances are a natural deployment vehicle for this type of infrastructure, allowing a clean separation between the memory, compute, and storage resources managed by the appliance provider and the complete software stack managed by the end user. Virtual appliances also allow a simple transition from internal virtualization clusters to outsourced providers, enabling capacity spikes to be handled.

This session will showcase the tremendous flexibility, scalability, and financial savings that result from leveraging virtual appliances and cloud computing. Billy Marshall, CEO and founder of rPath will present a real life case study on KnowledgeTree, a document management provider, to examine the implementation of this strategy.

Speaker Bio: Billy Marshall is CEO and Founder of rPath.

The World Wide Cloud: Bridging the Data Center and The Cloud

As cloud computing becomes more commonplace, creating a secure method to bridge the gap between existing data centers and remote sources of compute capacity is being more and more important. The ability to efficiently and securely tap into remote cloud resources is one of the most important opportunities in the cloud computing today.

In this session Cohen will discuss some of the challenges and opportunities to deploying across a diverse global cloud infrastructure. Location, security, portability, and reliability, he will explain, all play critical roles in a scalable IT environment.

Speaker Bio: Reuven Cohen is Founder & Chief Technologist for Toronto-based Enomaly Inc. - leading developer of Cloud computing products and solutions focused on enterprise businesses. A thought leader in the emerging cloud computing industry, Cohen maintains a blog at www.elasticvapor.com. Enomaly's products include the Enomalism elastic computing platform, an open source cloud platform that enables a scalable enterprise IT and local cloud infrastructure platform.

Cloud Storage: A Paradigm Shift in IT

The demand for storage has increased exponentially, placing significant stress on current "in house" storage architectures and costly overcapacity build-outs. Factoring in pressures of power, space, large capital expenditures, global performance, and availability issues, companies are faced with an exploding challenges and costs to go with the exploding storage demand.

Bottom line, companies must take a new approach to storage. Companies need to move from the old and out-dated storage 1.0 model of "do everything yourself" to a new storage 2.0 cloud model. This session will show how Cloud storage delivers persistent storage on demand to applications regardless of location and pre-defined boundaries and meets the performance and scalability characteristics of the web applications and enterprise users.

Speaker Bio: Patrick Harr is CEO of Nirvanix. He joined from Enterprise Partners Venture Capital, where he served as entrepreneur-in-residence focusing on content, storage, and media services investments. His prior leadership roles include president and CEO of Preventsys Inc., a security risk and compliance management firm that was acquired by McAfee in 2006, and Vice President of the $300M Enterprise Products Group at McDATA Corp., an enterprise storage networking solutions company.

Trusting the Cloud: Timing and Adoption of Cloud Technologies

Cloud technologies offer many benefits over traditional IT systems, especially when managing the size and vastness of unstructured data and unpredictable growth in IT environments. But when does it make sense to adopt cloud technologies and migrate a set of your IT services to the cloud? The movement of information and services out of the data center and into the cloud can unleash fear in many of us. Trusting that your information is secure, accessible and protected is important, and deciding what information remains inside and outside of the cloud can be critical to the success of your business.

In this session, Mike Feinberg, Senior VP of EMC?s Cloud Infrastructure and Services Division will discuss how to optimize the deployment of cloud technologies and the options that exist for migrating information to the cloud.

Speaker Bio: Mike Feinberg is Senior Vice President of the Cloud Infrastructure Group at EMC Corporation. He joined EMC to lead the Technology Ventures Group which was formed in May of 2006 with the objective of addressing emerging customer and technology trends and delivering products and solutions that will revolutionize existing IT paradigms.

Clouds Are No Substitute for Competence

Just as people begin to understand the difference between web ops and IT, we are entering a period where clouds promise "Ops-Free" computing. Because it's easy, scalable, available and disposable, the cloud is well on its way to becoming "technology's next big thing." However, with recent outages from Amazon and Google Apps, the question of the cloud's competence, security and reliability have come into play.

In this session, Hyperic's CEO, Javier Soltero will address these issues along with the many others surrounding the cloud including:

  • The emergence of web operations as a discipline
  • How cloud computing simply changes, instead of eliminating the importance of web operations
  • What tools are available to help better manage cloud environments?
Speaker Bio: Javier Soltero is Co-Founder & CEO of Hyperic. Prior to co-founding Hyperic, he was chief architect at Covalent Technologies, where he led the design and implementation of multiple enterprise products, including the configuration management product for Apache and the Covalent Application Manager - now Hyperic's flagship product Hyperic HQ. Over the last 10 years, Soltero has been actively involved in various open source communities as both user and contributor to projects like JBoss and Tomcat.

Marketing a Paradigm Shift

Cloud Computing is the new buzzword in the technology industry. But even industry insiders don't agree on exactly what the term means. We shouldn't be surprised that mainstream business is approaching it with caution. Businesses have many concerns about moving their data to the cloud, some legitimate and some irrational. All these concerns need to be overcome in order for a widespread adoption of Cloud Computing to occur. This session will discuss the obstacles to getting customers to embrace the concept of cloud computing and how to overcome them.

The session will cover topics such as the dangers of preaching to the converted, why "better" isn't good enough when moving customers away from the familiar, and communicating the benefits without getting lost in the technical details.

Speaker Bio: Mike Eaton is Founder and CEO of Cloudworks and Atticus Information Systems. Based in Southern California, Cloudworks is a leading provider of hosted computing services for small and mid-market businesses.

Cloud Computing and the Next Generation of Enterprise Architecture

The Infrastructure-as-a-Service model of early cloud computing providers has focused on making the hardware layer consumable as on-demand compute and storage capacity. This is an important first step, but for companies to harness the power of the cloud, it should enhance the alignment driven by enterprise architecture, driving down the lead times for delivering IT value to business, from concept to deployment, and through maintenance.

An architecture-aware cloud computing infrastructure leads to IT services that are easily configured, deployed, dynamically-scaled, and managed in these virtualized hardware environments, while tied into business processes, data models, security services and the data center's service management, problem resolution, and compliance processes. This session will discuss in greater detail how this new approach to infrastructure operates and how to increase both alignment and agility through it.

Speaker Bio:

Stuart Charlton is the Chief Software Architect for Elastra, a provider of Cloud Computing software infrastructure. He specializes in the areas of systems architecture, RESTful web architecture, data warehousing, and is an avid follower of lean & agile approaches to business processes and product development. Prior to joining Elastra, he was an Enterprise Architect with BEA Systems Worldwide Consulting, was the lead integration architect for a major Canadian telecommunications company, and has been a consultant and trainer for over a dozen organizations in the United States, Canada, and Japan.

Conference Faculty - A Who's Who of Virtualization Technology Rock Stars!
International Virtualization Conference & Expo faculty alumni include such notable speakers as: Brian Stevens, CTO of Red Hat; Stephen Herrod, CTO of VMware; Vern Brownell, founder and CEO of Egenera; Simon Crosby, founder and CTO of Citrix XenSource; Hubert Yoshida, vice president and CTO of Hitachi Data Systems; Jeffrey Nick, CTO of EMC; David Greschler, director of Virtualization Strategy for Microsoft; Hal Stern, vice president and distinguished engineer for Sun Microsystems; Andrew Hillier, founder and CTO of CiRBA; Alex Vasilevsky, founder and CEO of Virtual Iron; Jack Zubarev, founder and COO of SWsoft; Stephen Pollack, founder and CEO of PlateSpin; Brett Adam, founder and CEO of rPath; Kevin Brown, founder and CEO of Kidaro; Bob Lozano, founder and CEO of Appistry; and Harry Ruda, founder and CEO of Desktone.

CLOUD COMPUTING CONFERENCE SESSIONS ON SYS-CON.TV


Virtualization Power Panel
The Virtualization Power Panel discusses all the latest issues and
       implementation strategies for Virtualization technologies.

Introductory Keynote by Sun's Distinguished Engineer & VP, Global Systems Engineering
       Hal Stern lays out thought-provoking possibilities, constraints, and
       some key social and technological implications of Web-next, open source
       and virtualization for data & application development, security & identity.

Adaptive Infrastructure - Dead Bare Metal to Live Connected Servers in Five Minutes or Less
       An interactive discussion presented by Scalent Systems that
       addresses the big three challenges facing server failover...

Keynote: Virtualization Beyond the Datacenter
Greschler provides examples and best practices of how organizations
       are leveraging virtualization beyond the datacenter.

Virtualization: State of the Union
This session includes a Q&A about the industry, its players, and is
       highly recommended for both virtualization newcomers and experienced
       adopters.

The New Economics of Virtualization
This session explores the latest industry standards and open source
       technologies that are helping to open up the benefits of virtualization
       to a new segment of the market.


Cloud Computing Latest News & Posts
Compute virtualization has been transformational, yet security policy implementation and enforcement has lagged behind in agility and automation. There are a number of key considerations when implementing policy in private and hybrid clouds. In his session at 15th Cloud Expo, Holland...
SYS-CON Events announced today that SOA Software, an API management leader, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. SOA Software is a leading provider of API Managem...
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Ex...
SYS-CON Events announced today that Utimaco will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Utimaco is a leading manufacturer of hardware based security solutions that provi...
Samsung VP Jacopo Lenzi, who headed the company's recent SmartThings acquisition under the auspices of Samsung's Open Innovaction Center (OIC), answered a few questions we had about the deal. This interview was in conjunction with our interview with SmartThings CEO Alex Hawkinson. IoT...
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses ...
Latest Virtualization Expo News
In today's application economy, enterprise organizations realize that it's their applications that are the heart and soul of their business. If their application users have a bad experience, their revenue and reputation are at stake. In his session at 15th Cloud Expo, Anand Akela, Senior Director of Product Marketing for Application Performance Management at CA Technologies, will discuss how a user-centric Application Performance Management solution can help inspire your users with every appli...
Performance is the intersection of power, agility, control, and choice. If you value performance, and more specifically consistent performance, you need to look beyond simple virtualized compute. Many factors need to be considered to create a truly performant environment. In their General Session at 15th Cloud Expo, Phil Jackson, Development Community Advocate at SoftLayer, and Harold Hannon, Sr. Software Architect at SoftLayer, to discuss how to take advantage of a multitude of compute option...
With the explosion of the cloud, more businesses are transitioning to a recurring revenue model to generate reliable sales, grow profits, and open new markets. This opportunity requires businesses to get to market quickly with the pricing and packaging options customers want. In addition, you will want to take advantage of the ensuing tidal wave of data to more effectively upsell, cross-sell and manage your customers. All of this is possible, but only with the right approach. At 15th Cloud Exp...
Cloud Expo TV from Times Square
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 Sponsorship Opportunities

Virtualization Conference & Expo, California and London is the leading event in its third year covering the booming market of Virtualization for the enterprise. Now featuring Cloud Computing Expo, this leading event will surely deliver the #1 i-technology educational and networking opportunity of the year for leading Virtualization technology providers.



Who Should Attend?

Senior Technologists including CIOs, CTOs, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, communications and networking specialists, directors of infrastructure Business Executives including CEOs, CMOs, CIOs, presidents, VPs, directors, business development; product and purchasing managers.

Cloud Computing Bootcamp

Introducing at Cloud Computing Expo 2008 West the world's first-ever full one-day, immersive "Cloud Computing Bootcamp" - led by developer-entrepreneur Alan Williamson, Founder of Blog-City.com and creator of the OpenBlueDragon CFML runtime engine.

View the full one-day schedule

Video Coverage of Virtualization Conference
on SYS-CON.TV

David Greschler: Virtualization Beyond the Datacenter to the Desktop
Miko Matsumura: Time Oriented Architecture: Evolution by Design?
Brian Stevens: The Future of the Virtual Enterprise
Kevin Brown: Leveraging Desktop Virtualization for Security, Manageability and Usability Beyond the Perimeter

Video Coverage of the Virtualization Power Panel 2007

Virtualization Power Panel 2007 with Gordon Jackson, David Christian, Ken Jisser and Ben Rudolf

 Conference Media Sponsor: Cloud Computing Journal

Cloud Computing Journal aims to help open the eyes of Enterprise IT professionals to the economics and strategies that utility/cloud computing provides. Cloud computing - the provision of scalable IT resources as a service, using Internet technologies - potentially impacts every aspect of how IT deploys and operates software.

Cloud Computing Expo 2008 Speakers Include...


VOGELS
Amazon


FEINBERG
EMC


WELTMAN
Yahoo

NICKOLOV
3Tera

HAAR
Appistry

ZHOU
Platform Computing

HERROD
VMware

KEAGY
GoGrid

KRISHNAN
ParaScale

COHEN
Enomaly

EATON
Cloudworks

BRYCE
Mosso

SHALOM
GigaSpaces

SOMAL
VMware

CHU
VMware

THORSTEN VON EICKEN
RightScale



SYS-CON EVENTS


Past Events Archive

SOAWorld Conference & Expo 2008 East
soa2008east.sys-con.com
Virtualization Conference & Expo 2008 East
virt2008east.sys-con.com
AJAXWorld 2008 Conference & Expo East
ajaxmar08.sys-con.com
SOAWorld Conference & Expo 2007 West
www.soaworld2007.com
Virtualization Conference & Expo 2007 West
virt2007west.sys-con.com
AJAXWorld 2007 Conference & Expo West
ajaxoct07.sys-con.com
SOAWorld Conference & Expo 2007 East
soa2007east.sys-con.com
Virtualization Conference & Expo 2007 East
virt2007east.sys-con.com
AJAXWorld 2007 Conference & Expo East
ajaxmarch07.sys-con.com
Other SYS-CON Events
events.sys-con.com

SOAWorld & Conference Alumni Delegates Represents...

• AccuRev
• Adea Solutions
• Adobe Systems, Inc [3 delegates]
• ADP
• Aeropostale, Inc
• Aetna
• Akbank Training Center
• American Family Insurance
• American International College
• American Modern Insurance
• Amphion Innovations
• Amplify LLC, Clipmarks [2 delegates]
• Anderson Consulting
• Arrow Electronics [3 delegates]
• Ashcroft Inc
• Athabasca University
• ATS
• Audatex
• Avanade, Inc.
• Avaya Inc. [5 delegates]
• Azul [2 delegates]
• Backbase [2 delegates]
• Bank of America
• Bank of NY
• Barnes and Noble
• Barnex Investment International Limited
• BEA
• Bear Stearns [2 delegates]
• Bendel Newspaper Company Limited
• BizInnovative
• Bloomberg [2 delegates]
• BlueBrick Inc.
• BMC Software
• Boeing
• Bottomline Technologies [2 delegates]
• BP
• Broadcom

   read more...
Cloud Computing Blogs
In other words, VMware’s server density is higher. Boles suggests this means that customers should be “assessing virtualisation on a ‘cost per application’ basis. VM density has a sign
Traditionally, the way people have implemented high availability is by using a high-availability management package like Linux-HA[1], then configure it in detail for each application, file system moun